Apple Smartphone Market Share Growing, Android Still Top Dog

Nielsen’s latest study reveals that Android still has the largest smartphone market share at 38 percent, but Apple is continuing to show signs of steady growth. iOS currently commands a 27 percent market share, and RIM has managed to hold on to 21 percent. 55 percent of mobile customers who purchased a handset in the last three months purchased  a smartphone, compared to 34 percent one year ago. Android’s growth has stagnated in 2011, but Google’s mobile OS still has a large lead. Keep in mind that it’s not completely fair to compare a fleet of over one hundred different Android devices to Apple’s four, especially considering that the iPhone is only available on two U.S. networks.

“Android continues to be the most popular smartphone operating system, with 38 percent of smartphone consumers owning Android devices,” wrote Nielsen. “However, while Android also leads among those who recently purchased a new smartphone, it is the Apple iPhone that has shown the most growth in recent months.”


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