NYPost.com Blocks Safari Mobile on iPad, Hopes to Boost App Sales

The New York Post may have shot themselves in the foot with their latest move, which blocks iPad users from accessing their website. The newspaper, owned by NewsCorp (who released The Daily iPad-only news app), hopes to nab more app subscriptions by funneling readers into the App Store. Living in a post-paper world has been tough on many content providers, since most news can be found on the Internet for free. The New York Times even erected a multi-million dollar paywall around their website (which turned out to be somewhat of a failure) in attempt to entice users into paying for a subscription.

A major issue with this business model is the inconsistency. The NYPost paywall does not work on Opera Mobile or Skyfire on the iPad, and is nonexistent on Honeycomb Android tablets. As Dave Winer notes, this is breaking the web. If other, more respected and widespread content providers started doing the same, it could have serious negative effects for mobile users.

On the other hand, I sometimes click on links that take me to the Post.

And sometimes I click on those links when I’m reading on my iPad.

Until today that meant getting an annoying interstitial page that tells me that they have an iPad app and I can get it now instead of reading the article that I came to read

The New York Post app subscriptions costs $6.99 per month, $39.99 for six months, and $79.99 for a year. iPad users will run into the following message when trying to access NYPost.com:

Thanks for coming! NYPOST.com editorial content is now only accessible on the iPad through the New York Post App. If you are a current New York Post App subscriber, please visit the App Store and download the latest version to access NYPOST.com through the INDEX. If you are not a current New York Post App user and would like to subscribe, please download from theApp Store. Thank you.

[Daring Fireball]

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