It’s been nearly a decade since Apple rolled out the first Retail Store. Since then, we’ve had countless Mac updates, the introduction of the iPhone, three subsequent models, an iPad introduction and its follow-up, and dozens of iPods. And now, apparently Apple is looking to add a little pizazz to the whole retail experience in celebration; after all, they drive a respectable amount of iPod, iPhone, iPad, and Mac sales and add to the whole Apple ecosystem and experience in a big way. Diamonds won’t do, so how about the following instead?
- Personal Setup will have new dedicated areas in stores called “Startup Sessions.”
- The new bars are said to be even more interactive.
- [Paper product sheets] will be replaced with interactive iPads.
- “Huge” displays
- brand-new Apple Store iOS application – possibly on Sunday – that is even more interactive.
Pretty nice, eh? On Saturday night, it’s been reported that all Apple Retail locations will have an overnight shift for 15-25 workers, that all windows must be covered, and that all employees will have to sign a strict NDA and download gigabytes worth of instructions that are encrypted to only be accessible on Saturday night.
Perhaps this rumor, which came by way of Anonymous tipping 9to5mac, is true, and perhaps it isn’t. Either way, the evidence is stacking up so that it appears that Apple has something planned for this weekend. What shouldn’t you expect? Any major new product launch (i.e. updated iPhones, iPods, or probably Macs). In the wise, cunning words of Spock (albeit the “new” Spock): “Once you have eliminated the impossible, whatever remains, however improbable, must be the truth.” So, seems as if we have a nice new Apple Store experience to look forward to.