Apple Named World’s Most Valuable Brand

For the first time in four years, Apple has inched past Google as BrandZ’s Most Valuable Global Brand. The Cupertino-based company has an estimated valuation of $153.3 billion, compared to Mountain View’s $111.5 billion. Facebook had an impressive 246% year-over-year increase in brand value, and is currently resting at the number 35 spot. Blackberry, who is having a tough time creating a competitive product, dropped 20% from 2010. Unless RIM changes their game significantly, they could become completely irrelevant in the upcoming years.

Amazon has also edged past Walmart, an amazing feat considering that they do not have any brick-and-mortar stores.

Frugality eased last year, but consumers didn’t spend frivolously, suggesting that brands will continue to feel the impact of the recession-accelerated shift to considered – rather than conspicuous – consumption. Overall, consumers sought quality at a good price. The desire for well-crafted and long-lasting merchandise at almost any price ignited sales in luxury, with brands like Louis Vuitton and Hermès appreciating significantly in value. Brands in the middle received less consumer attention.


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