NPD: Verizon iPhone Helps Stop Android March

While the Verizon iPhone is selling well (or, according to some, not), NPD has come out with numbers that seem to suggest the device has finally ended Android’s march toward smartphone market domination for the first time in two years. According to their findings, the iPhone actually reversed the market share growth of Android. Google’s mobile OS is still selling, though, and did account for nearly one half of all U.S. smartphones sold in Q1 2011.

Here’s NPD’s summary of the Q1 situation:

“Apple and Verizon had a very successful launch of the iPhone 4, which allowed the iPhone to expand its market share that was previously held back by its prolonged carrier exclusivity with AT&T,” said Ross Rubin, executive director of industry analysis at NPD. “While some of that growth came at the expense of Android operating system (OS), Android models still accounted for half of all smartphones sold in the quarter.”

Other interesting tidbits: 54% of all cellphones bought were smartphones, which is the first time the smartphone has been the dominant category of devices that people have bought. Android comprised 50% of the smartphone market, which is down three points from the previous quarter. Apple’s iPhone rose 9 points, to make up 28% of smartphones bought. Considering that Q1 has historically been the worst for the iPhone (it’s the time when the current iPhone is getting old, and new iPhone rumors are abound), this is a fairly significant move in numbers.

[NPD, Image via Techalps]

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