Twitter Axes the #Dickbar

Anyone who has used the official Twitter client in the past few weeks has noticed an intrusive bar—nicknamed “dickbar” after Twitter CEO Dick Costolo—slapped across the top of the interface. The dickbar highlighted promoted tweets in an ad-like manner in attempt to monetize the service, which put-off many users and caused a huge stir online.

Jack Dorsey, co-founder and former CEO of Twitter, recently returned to head of product, and has decided to remove the dickbar from the official app. An updated version of Twitter (sans-dickbar) is now available for download on the App Store.

Twitter is still trying to monetize the service, so it’s possible that some form of advertising will return in the not-to-distant future.

“Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today. We believe there are still significant benefits to increasing awareness of what’s happening outside the home timeline. Evidence of the incredibly high usage metrics for the QuickBar support this. For now, we’re going back to the drawing board to explore the best possible experience for in-app notification and discovery.”


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