“Apple Said Yes”

The following anecdote comes from an “individual close to Apple”. Don’t try this expecting it to work.

[Apple's] focus this week has been to troubleshoot all the iPad 2s that customers are returning to the stores. One iPad came back with a post it note on it that said “Wife said no.” It was escalated as something funny, and two of the VPs got wind of it. They sent the guy an iPad 2 with a note on it that said “Apple said yes.”

Apple has always had outstanding service, and having a sense of humor when dealing with users is a fantastic way to create a loyal customer—and spread good PR.


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