March 2 Event by the Numbers

Apple events always bring at least two things: lots of stats, and some awesome new products. Below, I’ve compiled all of the information released during today’s event.

tl;dr, Apple is doing fine. You could say that they have the Midas touch: (nearly) everything they do turns to gold!

iTunes, App Store, iBookStore, Apple ID

  • 5 million iBooks sold
  • 2500 publishers in iBookStore
  • 200 million Apple ID accounts (from iTunes, iBooks, and App Store)
  • $2,000,000,000 (that’s two billion) have been paid out to developers


  • 100 million iPhones shipped to date


  • 15 million iPads shipped to date (that’s more than any other tablet PC ever created)
  • $9.5 billion in revenue for Apple
  • Greater than 90% of the tablet market
  • 65,000 iPad apps in the App Store (compared to Android 3.0 ‘Honeycomb,’ which has 100 apps for tablets)
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