An Apple TV for the Apple TV?

9to5 Mac has discovered a job listing at Apple seeking powers supply developers for TV sets. If the rumors are true, Apple may have to get creative with the naming scheme, since “Apple TV” is already taken.

This would be uncharted territory for Apple: while the company has manufactured extra-large monitors in the past, they have never made the jump to a bona-fide television. Selling computer displays makes sense, since Apple sells computers, but the only Apple product that could possibly go hand-in-hand with a television set is the Apple TV. It’s hard to fathom that customers would purchase an undoubtedly expensive TV just to match their $99 set-top-box, but hey, the Apple logo is compelling.

This is an excellent opportunity to work on the forefront of new power management designs and technologies with the exemplary company consistently bringing innovations in the industry. In this position, you will be part of pride developing innovative designs, which are implemented in products used by millions of people. The position primarily involves high-density offline power supply’s development for Apple’s next generation Macintosh platforms spanning from notebook computers, desktop computers, servers, standalone displays and TV.

At the moment, there is no substantial evidence apart from the job listing, which is suspect at best. The listing could simply be referring to the Apple TV itself, depending on how the phrasing is interpreted.

Television brands are well established, and it’s difficult to imagine Apple succeeding in this market, particularly considering that there is little room to innovate and differentiate from the competition. Apple could integrate the Apple TV into a television, but Internet-connected TVs are nothing new.

[9to5 Mac]

Post a response / What do you think?