To satisfy the vast majority of its users, Verizon has released a PDF memo outlining its strategy as it attempts to keep its data network humming. With new iPhone users about to flood the system, Verizon plans to lessen the data flow to their heaviest users (those 5% that use an “extraordinary” amount of data) over this and the next billing cycle. To regulate the flow, they plan to optimize video, and use transcoding technologies to make the most efficient use of their stream. More details of the process are available.
In other words, the needs of the many outweigh the needs of the few, or the one. Verizon is trying to avoid the pitfalls AT&T faced when the iPhone was first launched. 3G smartphone users already use about one-fourth of Verizon’s available data feeds and the launch of the Verizon iPhone will compound any network problems.
You can read the Verizon memo after the jump.
[Ars Technica via BGR]
Important Information about Verizon Wireless Data Plans and Features As part of our continuing efforts to provide the best experience to our more than 94 million customers, Verizon Wireless is introducing two new network management practices.
We are implementing optimization and transcoding technologies in our network to transmit data files in a more efficient manner to allow available network capacity to benefit the greatest number of users. These techniques include caching less data, using less capacity, and sizing the video more appropriately for the device. The optimization process is agnostic to the content itself and to the website that provides it. While we invest much effort to avoid changing text, image, and video files in the compression process and while any change to the file is likely to be indiscernible, the optimization process may minimally impact the appearance of the file as displayed on your device. For a further, more detailed explanation of these techniques, please visit www.verizonwireless.com/vzwoptimization
If you subscribe to a Data Plan or Feature on February 3, 2011 or after, the following applies:
Verizon Wireless strives to provide customers the best experience when using our network, a shared resource among tens of millions of customers. To help achieve this, if you use an extraordinary amount of data and fall within the top 5% of Verizon Wireless data users we may reduce your data throughput speeds periodically for the remainder of your then current and immediately following billing cycle to ensure high quality network performance for other users at locations and times of peak demand. Our proactive management of the Verizon Wireless network is designed to ensure that the remaining 95% of data customers aren’t negatively affected by the inordinate data consumption of just a few users.