Apple is taking steps towards their new digital publication subscription policy. With the release of The Daily today, subscribers may purchase, through Apple, weekly issues for 99 cents, or an annual subscription for $39.99. Apple also changed their terms and conditions for the App Store to reflect the new subscription policy. In essence, the change states that subscriptions may now be paid through iTunes, with Apple handling the billing – and taking their 30% cut. Apple has now solidified its position that it will not allow apps, like Sony’s eBook reader, to circumvent the in-app purchase procedure, if publications which to push subscriptions through their apps. Publishers offering free access to their iPad or iOS versions to paid print subscribers will not be affected.
The still unresolved issue is what access publishers will have to consumer data as relegated through the App Store. And will the new one-click subscription model help the rapid decline in emagazine downloads? Apple exec Eddy Cue hinted at a future announcement regarding the new policy ”very soon.”