Motorola Has Apple in its Sights with New ’1984′- like Commercial

First off, if you haven’t seen Apple’s ’1984′ commercial, go watch it — it’s such an interesting look at the way Apple viewed themselves then, and provides a good scale that shows how much (or, possibly, how little) has changed. The commercial was only aired once: January 22, 1984, during the Superbowl XVIII. The commercial is one of the most highly lauded of all time. Steve Jobs even described the brief by saying, “I want to stop the world in its tracks.”

Fast forward to Superbowl XLV, where Motorola plans to release a commercial based on the same platform, even going so far as to claim that ’2011 looks a lot like 1984.’ They claim that there is “one authority, one design, one way to work.” All of those claims are obvious slams to Apple, and the Apple ecosystem that the iPhone and iPad are based around. They go on to state hardware reasons why their product — in this case, the Motorola Xoom — is and will continue to be superior (dual core 1 GHz processor, among other reasons).

Overall, the commercial screams “DROID” in how it makes claims that only time can prove. The commercial is also, it seems, designed from the start to capture audiences with its dramatic music, and fancy animations and visuals.

However, like most commercials by most who would like to ‘kill’ various Apple products, it doesn’t show off any of the hardware itself. Interesting, considering that Apple seems to think that their products speak for themselves.

Either way, the tablet wars are only going one direction from here: up.


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