Versterbacka talks about developing for various mobile operating systems, and discusses some of the marketing decisions they made to promote the game. For example, due to the different nature of the user-base, the Android version is free (ad supported) but the iOS version is $.99.
Apple will be the number one platform for a long time from a developer perspective, they have gotten so many things right. And they know what they are doing and they call the shots. Android is growing, but it’s also growing complexity at the same time. Device fragmentation not the issue, but rather the fragmentation of the ecosystem.
Angry Birds has been downloaded 50 million times, and is played for 200 million minutes everyday. It’s one of the greatest App Store success stories, and proves that fortunes can be made on mobile devices.
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