In press release issued today, Apple reports that Apple TV 2 sales are expected to break the one million mark by the end of this week. Apple also notes that iTunes users are renting over 400,000 TV shows and 150,000 movies every day.
CUPERTINO, California—December 21, 2010—Apple® today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe℠, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
The Apple TV has also boosted sales of its competitor, the Roku Box, which is also expected to sell its one millionth unit by the end of the year. The Google TV, on the other hand, isn’t doing nearly as well. Google has asked manufacturers to pull Google TV appliances from CES 2011 until the software can be fine tuned.