Apple has just announced that the previously U.S.-only promo codes for App Store apps will now work worldwide.
Your promo code distribution is no longer limited to U.S. customers. Promo codes in iTunes Connect can now be redeemed by all App Store customers worldwide. Your Team Agent can request 50 codes per version of your app in iTunes Connect and your customers can redeem these codes in any App Store. To learn more about requesting promo codes in iTunes Connect, see the iTunes Connect Developer Guide.
The above quote was posted in the developer portal today. Anyone users care to verify that it’s up and running? Sound off in the comments.