Unsurprisingly, the $399 iPads over at TJ Maxx have not been authorized by Apple, according to Steve himself (who seems slightly perturbed by TJ Maxx’s shenanigans). It’s likely that the store is taking a considerable hit on each iPad they sell, but this publicity stunt probably helped out overall profits—a ‘loss leader‘ as they call it in the business.
This doesn’t effect the end user at all, so if you manage to find one, snag it. (And stick it to Apple!)
Looks like you’re going to have to buy your turtlenecks elsewhere, Mr. Jobs.