Rumor Round-Up: Tomorrow’s iTunes Announcement

Apple dropped a surprising announcement on their site, stating that “Tomorrow is Just Another Day. That You’ll Never Forget.”

iTunes image

Obviously a cryptic message for something rather exciting for fans of iTunes, the page also says to check back at 7:00 a.m. PST.

Such a flamboyant, exciting announcement for something that has really blindsided everyone can only mean one thing: the rumor mill is running non-stop, at full-throttle. Is it music streaming? A subscription service, possibly iOS 4.2? Aliens? Or, maybe the most unlikely, The Beatles making their long-awaited iTunes debut? We’ll all know for certain tomorrow, but hit up that read link to see what some of the blogosphere is claiming, and their ‘proof.’

We’ll start with something that is definitely very interesting: located deep within the recently released iTunes 10.1 is a .plist file containing a reference to “iTunes Live Stream URL.” Confirmed to be a new addition from iTunes 10, this certainly would seem to show that Apple has some streaming cards yet to play.

You can also see another picture here that shows a very similar image to the one above.

Now, before you get too excited, we don’t actually know what ‘iTunes Live Stream’ is. While it could be for music, it could also be for movies, TV shows, etc. It could also just be for the recently refreshed Apple TV: one monthly rate allows you to stream every movie/ TV Show on the iTunes Store. Convenient, no?

Interested? Hit up this link to see what Macrumors has to say.

Rolling on, we’ve got something that I’m sure millions would love to see: The Beatles finally making it to the iTunes Music Store. The basis for such an announcement here is a bit more shaky than the previous rumor, but it is interesting nonetheless. Techcrunch says the following about the image below:

This is awfully interesting. It’s not perfect, obviously, but if you were to tilt George and John to the side a bit, it’d be close.

Techcrunch is commenting on the arms of the clock in relation to the arms of the Beatles. They go on to state that they’ve heard a ‘little birdie with close ties to the music industry says that they’ve heard The Beatles on iTunes is set to launch’ for Holiday season 2010.  Perhaps not as technically cool as some type of streaming service, but hey. It’ll make a lot of dedicated Beatles fans happy, and Apple that much more profitable.

Also hopping on the Beatles-bandwagon is the WSJ and Billboard, with the WSJ being very confident in their report:

Steve Jobs is nearing the end of his long and winding pursuit of the Beatles catalog. Apple Inc. is preparing to announce that its iTunes Store will soon start carrying music by the Beatles, according to people familiar with the situation, a move that would fill in a glaring gap in the collection of the world’s largest music retailer.

This next rumor doesn’t have any proof, but it would make some sense: I’ve been hearing that Apple’s assault on ‘social,’ Ping, was rushed out the door in order to make the Apple Music Event held in September. Word on the street is that, a little more than two months after the initial release, Ping is about to get an injection of awesome-sauce.

Finally, we have the rather unlikely bet of iOS 4.2 being released. By all previous accounts, we still have at least 3-4 days to go until we can start expecting this update. But, since these are rumors, why not (although someone might also point out that this announcement would appear to be strictly related to iTunes, and not iDevices such as the iPod touch or iPad)?

Regardless of rumors, I think that there are a couple of things that will figure into the equation Apple unveils tomorrow. As I’m sure many of you remember, Apple has a billion dollar datacenter in North Carolina, just sitting there, doing nothing (as far as anyone outside of Apple knows). I think its a safe bet that this new iTunes service will utilize this.

So, anybody got any thoughts on this? Something I mentioned? A combination? Or some totally wild curve-ball that literally no one has seen coming?

Post a response / What do you think?